The problem
A new company is created for launching a new e-commerce shop of computing products, in the middle of the technological wave. The consumer is rounded up by an avalanche of products that makes difficult for him to chose the right ones.
The solution
It is defined an attractive corporate positioning based on the efficiency, the safety and the value for money, that is supported by a straight and avant-garde communication campaign, built around public relations. The web portal becomes one of the four leading Spanish e-businesses in one year.
