REAL-ESTATE
Re-launching of a Shopping Centre
The problem
A shopping centre, promoted by a leading European real estate company in a Spanish city, does not perform properly and is doomed to close because of the shortage of visitors since its opening.
The solution
The motivational analysis of target consumers among citizens and the opinion leaders auditing let finding out the restriction factor in the mall, so designing an action plan that changed the visiting ratio trend and recover it to standard levels.
