The research will provide companies with the clues to succeed in India

Tarazaga Emotional Business Management has bet for the opportunities that India brings to Spanish companies. With this perspective it has gotten underway the Indian Market Values Study, that attempts to discover the emotional values of the Indian middle class consumer, applying its own method, the Motivation Management.

With this research, that will take place in the main cities of India, it is intended to know closely the emotional values that usually guide the decision making of a 365 million people segment, the third part of the population of India, whose ascending life style and demand of products and services are building an economy with a 8 % growth rate.

The information the study is going to provide, will help companies to define the marketing and investment strategies, so guaranteeing that the actions planned will be aligned with the consumers' values and needs.

The companies that finally participate in the study will obtain first hand information on the behaving clues of consumers, clients, businessmen and politicians of India and will gain access to the key knowledge for developing a sucessful strategy to get into, invest or expand in the Indian market.

The fee for each company is 18.000€.

INFORMATION:
Isabel Salsamendi
Partner Director of Tarazaga Emotional Business Management
+34 902193461
informacion@tarazaga.com