With a presentation about the Motivation Management applied to HUNOSA

Tarazaga Consultores, presented in Managing 2002 a new strategic method that discovers the motivations of consumers and other publics to apply them to marketing and communication.

In Managing 2002, Tarazaga Consultores showed the case of HUNOSA, the Spanish mining company, that hired the consultancy for reducing labour accidents.

Managing 2002 is the International Congress of Innovation in the Business Management, that took place in Bilbao between 29th and 31st May 2002, so as to provide today's company the knowledge, the experiences and the tools needed to reach excellence in all the areas of business management.

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